Marketing and PR translation

In this short article we will discuss the difference between marketing and PR translation. The two subject areas are often confused not only by laypeople, but also by translators themselves. So, what is marketing translation? Well, it"s translation of any documents that are a means of communication between a business and customers. Advertisements, promotional materials, correspondence with customers or even description of products and services are all good examples. However, pubic relations, or PR transaction deals with something slightly different. It"s in fact a broader area in which not only the relations between business and customers are included. PR also embraces any connections between a company and other parties such as its employees, investors, institutions, the media, local authorities, local inhabitants and anybody who gets in touch with the company for any reasons. What kind of documents do you deal with as a PR translation specialist? Well, in a majority of cases these are emails or letters, articles, newsletters, information leaflets or brochures and other similar materials. Public relations is a rapidly developing subject area, so those of you who decide to become experts in it have great chances of succeeding as translators.